During the golden age of hip hop, rappers like Rakim, KRS-ONE, and Chuck D advanced the wordplay, delivery, and possible subject matter of rapping. Groups such as De La Soul, A Tribe Called Quest, and Leaders of the New School combined soul-laden production with positive messages as a reaction against the predominant gangster posturing of numerous 1980s rappers. During this period, Def Jam (founded by Run of Run DMC's brother, Russell Simmons) became the first independent hip-hop record label.
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Socially conscious rap
Social consciousness was key to golden age hip-hop. While KRS-ONE discussed the rectification of violence and moral and ethical issues in the ghetto, De La Soul refrained from heavy-handed politics and remained in the realm of calm and secure lyrics. Groups such as A Tribe Called Quest took the two opposites and combined them into intelligent and relaxed output. For many fans of hip-hop ATCQ's The Low End Theory and Midnight Marauders, both rather sophisticated albums, are considered to be the standard of golden-age hip-hop.
Many duos in the golden age of hip-hop also fit the conscious mold. Eric B. & Rakim's Rakim furthered both technique and subject matter for generations of rappers to come, while Eric Barrier's sparse and soulful beats ingrained the stereotype of early 1990s hip-hop. Gang Starr, a consistently evolving group, started with stereotypical golden age beats courtesy of DJ Premier and tough, assertive rhymes, eventually evolving into a solo project for Guru (see Jazzmatazz), and reuniting again to reminisce about prior lifestyles and to criticize the current condition of hip-hop. De La Soul took a similar turn, first as a carefree group, then evolving into a street-smart, thuggish and conscious machine, and then back again as a collective critic of modern hip-hop.
Post-golden age
A few contemporary artists remain true to the golden age hip-hop standard, such as People Under The Stairs, Jurassic Five, and Little Brother. These groups are commonly referred to as "retro-rap" rather than "golden-age," perhaps due to the realization that golden-age hip-hop is no longer en vogue or relevant to current sociopolitical conditions.
Sound samples
- "Don't Sweat The Technique" by Eric B. & Rakim
- "Jazz (We've Got)" by A Tribe Called Quest
-
"Feel The Music" by
Guru
- "Follow the Leader" by Eric B. & Rakim (1988); An example of golden age rhymes, characterized by their toughness and complexity.
See also
Hip hop/Rap |
DJing (Turntablism) - History (Roots - Timeline) |
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Category: History of hip hop