Record label
Music Sound
Record label
In the
music industry, a record label is a
brand and a trademark associated with the marketing of sound recordings and
music videos. A record label is also a
company that manages such brands and trademarks; coordinates the
production, manufacture, distribution, promotion, and copyright
protection of sound recordings and music videos; conducts
A&R; and
maintains contracts with recording artists and their managers. The term
derives from and describes the round paper labels affixed to the center
of
gramophone records; such labels typically contain a trademarked logo
and information about the sound recording and the companies involved in
creating the product.
Terminology and business structure
Record labels are often under the control of a corporate umbrella
organization called a music
group. A music group is typically owned by international
conglomerate
holding company, which often has non-music divisions as well. A music
group controls and consists of music publishing companies, record (sound
recording) manufacturers, record distributors, and record labels. As of 2005,
the "big four" music groups control about 70% of the
world music market, and about 80% of the
United States music market. Record companies (manufacturers, distributors,
and labels) may also comprise a record group which is, in turn,
controlled by a music group.
Record companies and music publishers that are not under the control of the
big four are generally considered to be independent, even if they are
large corporations with complex structures. Some prefer to use the term indie
label to refer to only those independent labels that adhere to an arbitrary,
ill-defined criteria of corporate structure and size, and some consider an indie
label to be almost any label that releases non-mainstream music, regardless of
its corporate structure.
Miscellaneous
Recording companies often invest a lot of time and money in discovering new
talent or developing the talent of artists already under contract. The
association of the brand with the artists helps define the image of both the
brand and the artist.
Although both parties need each other to survive, the relationship between
record labels and artists can be a difficult one. Many artists have had albums
altered or censored in some way by the labels before they are released—songs
being edited, artwork or titles being changed, etc. Record labels generally do
this because they believe that the album will sell better if the changes are
made. Often the record label's decisions are correct ones from a commercial
perspective, but this typically frustrates the artist who feels that their
artwork is being destroyed.
In the early days of the recording industry, record labels were absolutely
necessary for the success of any artist. The first goal of any new artist or
band was to get signed to a contract as soon as possible. In the
1940s, 1950s and 1960s, many
artists were so desperate to sign a contract with a record company that they
usually ended up signing a bad contract, sometimes giving away the rights to
their music in the process. Entertainment lawyers are used by some to look over
any contract before it is signed.
Industry consolidation
Due to lawyers gaining control of the music industry in the
1970s and 1980s, there was a phase of consolidation in the record industry that
led to almost all major labels being owned by a very few multinational
companies, who in turn were members of the RIAA.
The resurgence of independent labels
In the 1990s,
due to the widespread use of home studios, consumer CD recorders, and the
Internet, independent labels began to become more commonplace. Independent
labels are typically artist-owned (although not always), with a focus usually on
making good music and not necessarily on the business aspects of the industry or
making lots of money. Because of this, independent artists usually receive less
radio play and sell fewer CDs than artists signed to major labels. Though at a
fraction of the production cost of the "major" records they are able to recoup
their initial advance at much lower sales numbers, sometimes as low as low
thousands. They also tend to have more control over the music and packaging of
the released product.
On occasion established artists, once their record contract has finished,
move to an independent label. This often gives the combined advantage of name
recognition and more control over one's music (not to mention a bigger slice of
the royalty pie). Singers
Dolly Parton, Aimee Mann and Prince, among others, have achieved this.
While there are many independent labels, folk singer Ani DiFranco's Righteous
Babe Records is often cited as an ideal example. The singer turned
down lucrative contracts from several top-name labels in order to establish her
own New-York-based company. Constant touring resulted in noteworthy success for
an act without significant major funding. Ani and others from the company have
spoken on several occasions about their business model in hopes of encouraging
others.
Some independent labels become successful enough that major record companies
negotiate contracts to either distribute music for the label or in some cases,
purchase the label completely.
On the
punk rock scene, the
DIY punk ethic encourages bands to self-publish and self-distribute. This
approach has been around since the early 1980s, in an
attempt to stay true to the punk ideals of doing it yourself and not
selling
out to corporate profits and control. Such labels have a reputation for
being fiercely uncompromising and especially unwilling to cooperate with the Big
Four record labels at all. Perhaps the most important and influential labels of
the Do-It-Yourself attitude was SST Records, created by the band Black Flag. No labels wanted to release their material, so they simply
created their own label to release not only their own material but the material
of many other influential underground bands all over the country.
Internet & digital labels
With the Internet now being a viable source for obtaining music, net labels
have emerged. Depending on the ideals of the net label, music files from the
artists may be downloaded free of charge or for a fee that is paid via paypal or
an online payment system. Some of these labels also offer hard copy CDs in
addition to direct download (for example, Baltimore's Schismatik record label
ships CDs for a nominal charge). Most net labels acknowledge the Creative
Commons licensing system thus reserving certain rights for the artist. Digital
Labels are the latest version of a 'net' label. As where 'net' labels were
started as a free site or just a hobby point, digital labels seek to give the
major record industry a real run for their money. One of the pioneers of the
major digital label is Fiberlineaudio.
Open-source labels
The new century brings the phenomenon of open-source or
open-content record label. These are inspired by the
free software and open source movements and the success of
GNU/Linux.
Examples include:
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