Cassette single
Music Sound
Cassette single
Insert from the "Winter" cassette single by
Tori Amos
A cassette single (also known as a "cassingle") is a
music single in the form of a compact audio cassette. The format was
introduced in the 1980s, when vinyl record album sales were declining in favour
of cassette recordings; the cassette single was introduced to replace the 45
record in a similar way.
Bryan
Adams' "Heat of the Night" was released as a "cassingle" on March 13, 1987,
making it the first commercially released cassette single in the U.S.
Originally, cassette singles were released in a cardboard sleeve that slipped
over the outside of the release. This was then
shrink
wrapped in plastic. As the cassette
maxi-single was released, more intricate packaging was incorporated that
looked similar to the packaging of a regular cassette release. These were placed
in regular plastic cassette cases with a paper/cardstock insert. Unlike a
full-length cassette album, these were generally only one two-sided flap instead
of a fold-out.
Cassette singles never eclipsed vinyl to the same extent as cassette albums
had. They were popular mainly in the 1980s, owing to the popularity of mobile
devices such as the Walkman or car audio cassette players; likewise they were
outmoded by the advent of the compact disc. Along with Cassette albums and Vinyl
records, they have since become a staple merchandise of car boot and
garage
sales.
In the
UK, cassette singles were at their commercial peak during the 1990s. They were
typically sold alongside the compact disc version, but at a somewhat lower
price, and often with fewer "bonus" tracks. Their decline there broadly
corresponded with the downturn of the pre-recorded cassette market in general.
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Music Sound, v. 2.0, by MultiMedia
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