Domain name warehousing
Domaining Guide
Domain name warehousing
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Domain name warehousing is the common practice of
registrars obtaining control of
domain
names with the intent to hold or “warehouse” names for their use and/or
profit. Also see
domain tasting, a related business practice employed by registrants.
Typically this practice occurs after a domain name has expired and the previous
owner (registrant) has not exercised his/her right to renew that name within the
allotted time frame (approximately 45 days following expiration). Domain's
expiration date and time are easily calculated based off the expiration date in
the whois and the redemption process.
According to
GNSO Council Deletes Task Force Report (2003), a council organized under
the
Internet Corporation For Assigned Names and Numbers (ICANN), three specific
modes of warehousing were identified:
- The registrant allows the domain name to lapse, but registrar fails to
delete the domain name during the grace period, resulting in a paid renewal
to the registry. The registrar subsequently assumes registration of the
domain name.
- The registrant purchases the domain name through fraud and the registrar
assumes registration of the name to resell in order to minimize losses.
- The registrar registers the domain in its own name outright.
When the phrase "Domain Warehousing" was coined in the late 1990s, ICANN
registrars were two dimensional entities that served registrants of domain
names. The concern at that time was that a registrar would register available
domain names and then offer to re-sell those registrations at a "higher than
registration" price to potential registrants. By 2006 the name space had clearly
matured and the line between registrars, media companies such as AOL.com (who
operate ICANN accredited registrars to manage their name portfolios) and large
scale commercial registrants (who operate ICANN accredited registrars as
security measures) had blurred. It has been hypothesized that by 2010 many large
corporations or commercial registrants of
domain
names will operate an ICANN accredited registrar as a security measure to
protect and manage valuable name; and trademark
inventory.
The primary concern today when one speaks of Domain Warehousing is that a retail
registrar, which has historically focused on serving its individual and small
business registrants will make the domain name renewals process difficult,
convoluted or price prohibitive in an effort to unseat exasperated registrants
and usurp their registration rights for a profit greater than the potential
renewal fee they could earn.
An additional concern is that companies pooling scores of
drop registrars for additional registry connections will stand at the
expiring domain spigot conducting
domain tasting without paying, and then warehouse those which meet traffic
criteria while denying the broader community a fair opportunity to compete for
those expiring names.
As of this writing the governing body over domain name registration, ICANN, has
yet to address those potential inequities. Registrars are in a unique position
to impact domain name pricing by introducing competitive bidding or auctions for
expired domain names. Circumstances are further impacted when registrars opt not
to market the domains in the near terms, thereby excluding the recycling of
warehoused names indefinitely.
External links
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